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The structure of a website might seem simple at first glance, but it’s one of the most crucial factors affecting a website’s performance. A well-thought-out website structure is like the structure of a well-organized company – the more efficient it is, the more successful the website will be. Simplicity is Key We all know it: […]
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In today’s digital era, understanding visitor behavior on your website is crucial. Especially in the hotel industry, where competition is intense and customer expectations are high, effective web tracking provides the foundation for targeted optimizations and a performance-oriented evolution of your web presence. What is Conversion Tracking? Conversion tracking is the method of capturing actions […]
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Today, we focus on the topic of website traffic. But what exactly do we mean by traffic? Traffic refers to the total number of visitors that a website receives. After optimizing the conversion rate of our website in the first step, we now aim to increase the traffic on the website. We differentiate between two […]
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The most important KPI (Key Performance Indicator) is likely the conversion rate because it allows us to measure the success of our efforts. But what are conversions? Conversions are predefined goals set by us. The most well-known conversion on our website is a room booking through the booking engine. However, we can also define other […]
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In challenging times for the hospitality industry, providing exceptional guest experiences is paramount to success. With the rising demand for online personalized services, hoteliers must leverage available technologies to deliver tailored solutions. One very useful tool in the guest management realm is the automated online booking systems. While their benefits are now evident since many […]
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Today, we want to explore the foundation, the basis of all your marketing activities, together with you – your website. But why is the website the foundation of everything? Whether you’re launching online or offline campaigns, you will most likely refer people to your website. It’s important to note that websites are true multitaskers. A […]
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My name is Thierry Geissmann, and in 2015, I founded the marketing agency dig.id. At dig.id, we specialize in performance-oriented marketing in the experiential industry, and we now help over 50 companies from Switzerland, Germany, and Liechtenstein achieve their goals and explore new avenues. The past years have been a challenge for all of us, […]
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Web development is an ever-evolving field, with new technologies and techniques emerging every day. Whether you’re a seasoned developer or just starting out, there are some important principles to keep in mind if you want to create successful web applications. In this blog post, we’ll explore some key concepts that can help you improve your […]
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The world of tourism has changed greatly in recent years, due in part to the increasing importance of social media. Hotels that neglect their online presence are missing a great opportunity to strengthen their brand and reach potential guests. If you are in the tourism industry, it is crucial that you actively use your social […]
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As a hotelier, it is of utmost importance to keep your guests informed and to pique their interest to strengthen their loyalty. One of the most effective methods of achieving this is through newsletter marketing. By regularly sending out a newsletter, you have the opportunity to directly contact your guests and provide them with relevant […]
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