Access our insights, expertise and company news

Enhancing Guest Experience through custom booking system e-mails

In challenging times for the hospitality industry, providing exceptional guest experiences is paramount to success. With the rising demand for online personalized services, hoteliers must leverage available technologies to deliver tailored solutions. One very useful tool in the guest management realm is the automated online booking systems. While their benefits are now evident since many […]

Know more

Website – The Foundation of Everything!

Today, we want to explore the foundation, the basis of all your marketing activities, together with you – your website. But why is the website the foundation of everything? Whether you’re launching online or offline campaigns, you will most likely refer people to your website. It’s important to note that websites are true multitaskers. A […]

Know more

Kickstart – Embark on new paths together!

My name is Thierry Geissmann, and in 2015, I founded the marketing agency dig.id. At dig.id, we specialize in performance-oriented marketing in the experiential industry, and we now help over 50 companies from Switzerland, Germany, and Liechtenstein achieve their goals and explore new avenues. The past years have been a challenge for all of us, […]

Know more

Web Development – Good Practices

Web development is an ever-evolving field, with new technologies and techniques emerging every day. Whether you’re a seasoned developer or just starting out, there are some important principles to keep in mind if you want to create successful web applications. In this blog post, we’ll explore some key concepts that can help you improve your […]

Know more

Social Media for Hotels – The Basics

The world of tourism has changed greatly in recent years, due in part to the increasing importance of social media. Hotels that neglect their online presence are missing a great opportunity to strengthen their brand and reach potential guests. If you are in the tourism industry, it is crucial that you actively use your social […]

Know more

Newsletter Marketing – The Basics

As a hotelier, it is of utmost importance to keep your guests informed and to pique their interest to strengthen their loyalty. One of the most effective methods of achieving this is through newsletter marketing. By regularly sending out a newsletter, you have the opportunity to directly contact your guests and provide them with relevant […]

Know more

Online to success: How web optimisation increases turnover

Digitalisation is taking hold everywhere, the needs of customers are shifting visibly. Sales, perception and communication structures have changed considerably with the technological penetration of our lives. So has the world of the web. The motto is often brutal: keep up – or shut down. “A website must first and foremost do one thing: perform.” […]

Know more