Available as of today
ChatGPT has enabled advertising for Switzerland as of 31 August 2026. We are on board as of today.
dig.id is currently testing the new channel with selected businesses in tourism, events and sport. Register now to secure your place in the queue – non-binding, at no cost.
Secure your placeWhy this matters now
ChatGPT has several hundred million active users worldwide. Since 31 August 2026, companies in Switzerland can run their own ad campaigns in ChatGPT (OpenAI Ads Manager, beta).
Ads appear as a clearly labelled "Sponsored" card below a chat answer – currently topic-based, not personalised. As with any new channel: those who test early gain experience before the competition catches up.
How it works
What ChatGPT Ads means in practice
Where
The ad appears below relevant ChatGPT answers, clearly marked as advertising.
How
Topic-based targeting (personalization not available in Switzerland/EU) – to be honest, this is not yet Facebook-level targeting.
What it costs
No fixed price, auction model with a daily budget. No large minimum budget needed to get started.
Why work with DIG.ID?
dig.id already has access today and is actively testing with first businesses – no theory, real first learnings.
No guarantee of success. We do not promise what we cannot guarantee.
The process - the priority list
1. Now
dig.id is testing ChatGPT Ads with a small group of selected businesses.
2. Registration
dig.id is testing ChatGPT Ads with a small group of selected businesses.
3. In the coming weeks
We evaluate the test phase and contact registered businesses in the order of their registration.
Secure your place on the priority list
It secures you a place in the onboarding order