Website for Paun

Paun is a new brand created for a concept store in Klosters-Serneus. The idea behind it aims to create a meeting point where culture, art, and authentic food come together. Our soft branding and website projects were designed to project their belief in working with “sustainable & locally sourced” products and passionate “food revivalism.”

Our goal centered around creating a modern and minimal image that still conveyed a sense of heritage and authentic traditions, showcasing their most important product: the sourdough bread, that gives the name to the brand – Paun (Rhaeto-Romanic term for bread).