Traffic – Quality over Quantity
Today, we focus on the topic of website traffic. But what exactly do we mean by traffic? Traffic refers to the total number of visitors that a website receives.
After optimizing the conversion rate of our website in the first step, we now aim to increase the traffic on the website. We differentiate between two main groups of traffic: organic traffic and paid traffic.
Let’s look at the differences between organic and paid traffic. Organic traffic refers to the visits to your website that are not generated by paid advertising, such as through organic search engine results, social media, newsletters, or links from partner websites. Although organic traffic is sustainable and long-term, it is not free, as it consumes time and resources of your employees. These costs should also be taken into account.
One advantage of organic traffic is its long-term nature. Even if you stop search engine optimization, for example, the optimized ranking can still generate a lot of traffic for a longer time.
Paid traffic, on the other hand, can immediately generate target group-specific traffic. This allows for a short-term increase in traffic and thus revenue. However, this traffic disappears immediately if the paid campaigns are stopped. Important for paid traffic is professional campaign management, continuous monitoring, and regular optimizations to ensure an appropriate Return on Advertisement Spend (ROAS).
To achieve the greatest possible success, we recommend a balanced combination of organic and paid traffic. Try continuously to increase organic traffic and use advertising in parallel to reach new target groups and gain more visibility.
It is important to keep an eye on the conversion rate with increasing traffic. The goal should be to maintain the conversion rate at the same level even with increasing traffic, thus achieving the highest possible increase in revenue.
When building traffic on your website, always focus on the quality of the visits, not the quantity. Because only high-quality users also generate revenue.
